Social media platforms is changing the way people are doing political campaigning completely .In Barack Obama’s 2008 campaign we see how social media has became a crucial tool for political campaigning. Barack Obama was the first presidential candidate to effectively use social media as a major campaign strategy. When Obama first announced his presidency in 2007 Twitter had just started and the first iphone did not even come out yet. Four year later in the run up to the 2012 presidential election there was lots of speculation about the impact of social media around this time. Obama was the first social media president because he had the expertise on his team and Romeny and McCain did not achieve the traction the Democrats did with political campaigning with social media tools.
Obama dominated social media space because he understood how networks worked. For example, Obama logged twice as many Facebook “Likes” and nearly 20 times as many re-tweets a Romney. Here are some things that Obama’s campaign kept in mind while doing political campaigning:
- Consistency: Consistency does not mean to make sure you always post the same thing every time you use a social media outlet it means to post at the same frequency you usually do. If your campaign is always tweeting, blogging, posting, you want to keep up with its regular basis.
- Platform Lingo: Platforms all have a different lingo. A common mistake is people tend to post the same message across all social media handles. This is a misunderstanding because all people have different reasons why people use them. It is important to keep in mind when making a post to make sure you connect with your followers in a way that they will understand.
- Listen to your audience: Social media is a way to connect with your voters, donors, and supporters on a one to one basis. By setting up listening strategies you can help yourself and keep updated on what is being said by you and how you can help participate in conversations to direct your campaign strategy.
- Use social advertising to expand your reach: Social advertising had been proven to make or break an election. This is a way of drawing in an audience when you want them to take action.